Introduction
Welcome to Ownleaf. We are committed to protecting your privacy and ensuring the security of your personal information. This comprehensive privacy policy explains how we collect, use, and protect information across all our services:
- Ownleaf Support Circle mobile application (iOS and Android)
- Ownleaf for Business - Bereavement Support System
- FuneralPay - Payment Processing Platform
- Ownleaf website (https://ownleaf.com)
This privacy policy applies to all services provided by Ownleaf 2 Ltd, registered in England and Wales - Company Registration Number 15845475.
Contact Information
For privacy-related inquiries:
- Email: privacy@ownleaf.com
- Response Time: Within 48 hours
Registered Address:
6 Gedney Close
Shirley
B90 1LJ
Solihull
United Kingdom
To submit a data-related inquiry or exercise your data rights email our Data Protection Officer at dpo@ownleaf.com
1. Information We Collect
1.1 Consumer Services (Support Circle App)
Mobile App Permissions
Our mobile apps require these permissions:
- Internet access: Required for core functionality
Personal Information
We collect:
Basic Information
- Name
- Email address
- Contact details
Grief Support Information
- Date of birth
- Phone number
- Relationship to deceased (if applicable)
- Important dates
App Store Analytics
- We have access to aggregated analytics data provided by the Apple App Store and Google Play Store, including:
- General device types and operating systems
- Basic usage statistics
- Crash reports
- This data is anonymized and provided by the respective app stores in accordance with their privacy policies. We do not collect this technical data directly.
1.2 Business Services
Ownleaf for Business - Bereavement Support System
We process the following data on behalf of business clients:
Organization Information
- Business name and contact details
- Staff accounts and access levels
- Service configuration
End-user Information
- Case management data
- In case an end-user is utilising the Personal Grief Support, see Personal Information collected in section 1.1.
1.3 Third-Party Integrations
Our services integrate with:
Payment Processing
- Stripe Payment SDK: Processes premium feature payments
- Data collected:
- Payment card information (processed securely by Stripe)
- Transaction identifiers
- Billing address
- Purpose:
- Secure payment processing
- Fraud prevention
- Transaction record keeping
- Data location: EU/UK data centers
- Retention period: 7 years (as required by UK financial regulations)
- Privacy policy: Stripe Privacy Policy
Analytics
- Amplitude Analytics: App and website analytics
- Data collected:
- Anonymized usage patterns
- Feature interaction metrics
- Performance data
- Purpose:
- Service optimization
- Performance monitoring
- User experience improvement
- Data location: EU servers
- Retention period: 25 months
- Privacy policy: Amplitude Privacy Policy
Communication
- Postmark: Email service provider
- Data collected:
- Email addresses
- Email content
- Delivery status
- Purpose:
- Account verification
- Service notifications
- Support communication
- Data location: EU/UK data centers
- Retention period: 45 days
- Privacy policy: Postmark Privacy Policy
- Twilio: SMS notification service
- Data collected:
- Phone numbers
- Message content
- Delivery status
- Purpose:
- Support group reminders
- Two-factor authentication
- Service notifications
- Data location: EU data centers
- Retention period: 30 days
- Privacy policy: Twilio Privacy Policy
Cloud Services
- Amazon Web Services (AWS): Cloud infrastructure
- Data collected:
- User account information
- Application data
- Encrypted backups
- Purpose:
- Secure data storage
- Service hosting
- Disaster recovery
- Data location: AWS EU-West-2 (London)
- Security certifications: ISO 27001, SOC 2
- Privacy policy: AWS Privacy Notice
All third-party providers are subject to:
- Regular security audits
- Data Processing Agreements (DPAs)
- Strict confidentiality requirements
- UK GDPR compliance verification
- App store data safety requirements
2. How We Use Your Information
2.1 Consumer Services
- Provide grief support services
- Send relevant notifications
- Improve user experience
2.2 Business Services
- Process payments and transactions
- Provide bereavement support tools
- Generate analytics and reports
- Maintain compliance records
2.3 Cross-Product Data Usage
We maintain strict data separation between our services, with limited exceptions for essential service delivery:
Data Separation
We maintain distinct data environments for:
- Consumer Support Circle app data
- Business client data
- Payment processing data
Limited Cross-Product Relations
We maintain minimal cross-product data connections only where necessary to provide our services:
- Employer-provided access: When a user accesses the Support Circle app through their employer's bereavement support program, we maintain:
- Employment verification status
- Access level and entitlements
- Organization relationship
- User invitations: When users invite others to join support groups or services, we track:
- Invitation relationships
- Connection status
Additional Data Sharing
Beyond these specific relationships, data is not shared between services unless:
- Required by law
- Necessary for fraud prevention
- Explicitly authorized by users
3. Legal Basis for Processing
3.1 Consumer Services (Support Circle App)
This section outlines our lawful bases for processing personal data under UK GDPR. For each type of data processing, we rely on one or more of the following legal grounds:
Contract Fulfillment
We process your data to provide the services you've signed up for, such as:
- Creating and managing your account
- Enabling support group participation
- Delivering app features you've requested
Legitimate Interests
We process data for our legitimate business purposes, including:
- Improving our services
- Ensuring app security
- Preventing fraud
- Analyzing app performance
Consent
We obtain your explicit consent for processing sensitive data, such as:
- Information about bereavement
- Support group conversations
- Health-related information
3.2 Business Services (Professional Platform)
Contract Performance
We process data necessary to fulfill our business agreements:
- Providing bereavement support services
- Processing payments
- Managing client accounts
Legal Obligations
We process data to comply with legal requirements:
- Financial records for tax purposes
- Regulatory reporting requirements
- Data protection obligations
Legitimate Business Interests
We process data for essential business operations:
- Service optimization
- Security measures
- Business analytics
- Client support
4. Data Security
We implement comprehensive security measures to protect your data:
4.1 Technical Measures
These are the technological safeguards we use:
Data Encryption
- All data is encrypted during transmission using TLS 1.3
- Data stored in our databases is encrypted at rest using AES-256
- Secure backup encryption
Access Security
- Multi-factor authentication for all system access
- Role-based access control (RBAC)
- Regular access review and audit logs
- Automated session timeouts
Infrastructure Security
- Regular vulnerability scanning
- Penetration testing conducted annually
- Automated security updates
- Firewall protection
- DDoS protection
4.2 Organizational Measures
These are our human and process-based protections:
Staff Security
- Background checks for employees
- Regular security awareness training
- Confidentiality agreements
- Clear desk policy
Security Procedures
- Documented incident response plan
- Regular security policy reviews
- Change management procedures
- Data breach notification process
Access Management
- Strict access approval process
- Regular access rights review
- Immediate access revocation for departing staff
- Principle of least privilege
5. Data Retention
We maintain specific retention periods for different types of data, balancing privacy rights with regulatory requirements and business needs.
5.1 Consumer Data
Account Information
- Basic account data: 14 days after account deletion
- App settings and preferences: 14 days after deletion
Transaction Records
- Consumer transactions: 6 years from transaction date
- Payment information: 6 years (UK Companies Act requirement)
- Transaction disputes: 6 years from resolution
5.2 Business Data
Transaction Records
- Financial transactions: 7 years from transaction date
- Payment processing records: 7 years
- Accounting documentation: 7 years
Client Data
- Active client data: Duration of service agreement
- Post-service retention: 12 months after service termination
- Client communication records: Duration of agreement + 12 months
Compliance Documentation
- Data Processing Agreements: 6 years after termination
- Consent records: 6 years from collection
- Privacy impact assessments: 6 years from creation
- Security audit reports: 6 years from audit date
- Incident response records: 6 years from incident closure
6. Your Data Rights
Under UK data protection law, you have several important rights regarding your personal data. Here's a detailed explanation of each right and how to exercise it:
6.1 Your Core Rights
Right to Access (Subject Access Request)
- Request a copy of all your personal data we hold
- Receive information about how we use your data
- Response time: Within 30 days
- No fee for standard requests
Right to Rectification
- Correct inaccurate personal data
- Complete incomplete personal data
- Updates typically processed within 7 days
Right to Erasure ('Right to be Forgotten')
- Request deletion of your personal data
- Applies when:
- Data is no longer necessary
- You withdraw consent
- You object to processing
- Some data may be retained if legally required
Right to Data Portability
- Receive your data in a structured, common format
- Have your data transferred directly to another service
- Available formats: CSV, JSON
- Processing time: Up to 30 days
Right to Restrict Processing
- Limit how we use your data while:
- Accuracy is being verified
- Our legal basis is being verified
- You need it for legal claims
Right to Object
- Object to processing based on legitimate interests
- Object to direct marketing
- Object to processing for research/statistics
6.2 How to Exercise Your Rights
- Submit a Request
- Email: privacy@ownleaf.com
- Verification Process
- We'll verify your identity
- May request additional information
- Usually completed within 2 business days
- Response Timelines
- Initial response: Within 48 hours
- Final response: Within 30 days
- Extension if complex: Up to 60 days (we'll notify you)
- What to Include
- Your full name
- Email address associated with your account
- Specific right(s) you're exercising
- Any relevant details about your request
6.3 Additional Information
- All requests are free of charge unless demonstrably excessive
- We maintain a record of all rights requests
- You can authorize someone else to make a request on your behalf
- If we cannot fulfill your request, we'll explain why
- You have the right to complain to the ICO (www.ico.org.uk)
6.4 Limitations
Some rights may be limited when:
- Legal or regulatory requirements apply
- Rights of others would be adversely affected
- Technical limitations exist
- The request is manifestly unfounded or excessive
7. Business Client Obligations & Data Processing
7.1 Data Processing Agreements
As a processor of personal data on behalf of our business clients, we maintain comprehensive Data Processing Agreements (DPAs) that outline responsibilities for both parties:
Client Responsibilities
- Ensure lawful basis for data processing
- Maintain appropriate technical and organizational security measures
- Conduct necessary Data Protection Impact Assessments (DPIAs)
- Respond to data subject requests within required timeframes
- Report any suspected data breaches within 24 hours
- Keep records of all data processing activities
- Ensure staff are trained in data protection
Our Commitments
- Process data only on documented client instructions
- Implement appropriate security measures
- Assist with data subject requests
- Support clients in security incident response
- Provide evidence of compliance upon request
- Maintain confidentiality obligations
- Return or delete client data upon contract termination
7.2 Sub-processing
We maintain transparent sub-processing relationships:
Sub-processor Management
- Maintain current list of approved sub-processors available on request
- Provide 30 days notice before adding new sub-processors
- Ensure sub-processors meet security requirements through:
- Security assessments
- Data Processing Agreements
- Regular compliance reviews
- Documented security controls
Client Rights
- Right to object to new sub-processors within 14 days
- Access to sub-processor security documentation
- Regular updates on sub-processor compliance
- Ability to audit sub-processor arrangements
7.3 Security & Compliance
Business clients must maintain minimum security standards:
Technical Requirements
- Encrypt data in transit and at rest
- Implement access controls and authentication
- Regular security testing and updates
- Maintain audit logs
- Use secure development practices
Organizational Requirements
- Maintain written security policies
- Regular staff training
- Incident response procedures
- Access management processes
- Change control procedures
7.4 Audits & Assessments
To ensure ongoing compliance:
Regular Reviews
- Annual security assessments
- Quarterly compliance checks
- Monthly access reviews
- Continuous monitoring
Documentation
- Maintain compliance records
- Update security documentation
- Record all data processing activities
- Document incident responses
7.5 Incident Response
In case of security incidents:
Notification Requirements
- Report incidents within 24 hours
- Provide incident details and impact
- Document remediation steps
- Support investigation efforts
Cooperation Procedures
- Share relevant logs and data
- Participate in incident calls
- Support client communications
- Assist with regulatory reporting
8. Updates to This Policy
We regularly review and update this privacy policy to ensure it accurately reflects our data practices and regulatory compliance. Here's how we manage changes:
8.1 Review Process
- Regular policy reviews conducted quarterly
- Additional reviews when:
- We launch new features or services
- Regulations change
- We modify data processing practices
- We add new third-party providers
8.2 Notification of Changes
We notify users of material changes through multiple channels:
- Email notification to all active users
- Website notice (at least 30 days)
8.3 What Constitutes a Material Change
Material changes include:
- Changes to data collection practices
- New ways of using personal data
- Changes to data sharing practices
- Updates to retention periods
- Modifications to user rights
- New sub-processor additions
8.4 Version History
Version | Date | Changes | Approved By |
---|
1.0.0 | 2025-02-14 | Initial version | Daniel Espeland |
8.5 Previous Versions
- Changes are documented in our changelog
- Previous versions can be requested via privacy@ownleaf.com
8.6 Your Choices
When we make material changes:
- You will be asked to review and acknowledge significant changes
- You have the right to object to changes affecting your data
- You can request clarification about any changes
- You may opt-out of certain new data uses where applicable
Last Updated: February 14, 2025